With training and experience in Industrial design and great passion for materials, Efrat Friedland founded materialscout, a Munich based consultancy that helps market leading companies generate value through creative, competitive and sustainable implementation of materials and technologies. It’s all about passion for materials & technologies. The enthusiasm of stirring materials driven processes, leading to products, spaces, services that have a positive footprint. Processes that take into account consumer tendencies, materials sourcing, processing, implementation, emotional attachment and end usage with a circular approach. materialscout connects the materials industry with the creative industry, linking suppliers, engineers, products managers, recyclers and designers to solve materials challenges together.
Presentation title: Designing emotional experiences in an autonomous area
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