Dr. Michael Haverkamp
Specialist Cross-Sensory Harmonization
Ford Motor Company

Dr. Michael Haverkamp is an expert on perceived quality and multisensory harmonization within product development. From 1994 until his retirement in October 2018, he worked at Ford Werke GmbH Köln. Born 1958 in Gütersloh, Bundesrepublik Deutschland, he focussed on technical and psychological acoustics during his studies of electrical engineering at Ruhr-Universität Bochum.

He has long-term experience in product development, acoustics engineering and multi-sensory design, and studies of cross-modal perception, design, the arts and music. He has had previous teaching assignments and been invited to lectures at various universities. He has numerous publications and presentations on multi-sensory design, perception, sound engineering, audio branding, and synesthesia. Book publication “Synesthetic Design” in 2013.

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